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Events management

Includes firms engaged in managing festivals and events, which involves, studying intricacies of the event, identifying the target audience, devising the event concept, planning logistics, coordinating the technical aspects before executing the modalities of the event. The activity applies to a variety of areas, such as, corporate events, marketing programs, concerts, award ceremonies, fashion shows and wedding parties. Certain aspects of the licensed activity will be subject to the rules and requirements of the applicable regulating authority, such as Dubai Tourism.